Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
6 of 32 matches
Only showing matches in stick form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced · lowest price $11.19 at Target
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$11.19View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.97 at Walmart
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28.03 moreMatches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep skin with cool red undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$4.98 less (42%)Matches: Same cool undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $28.03 moreMatches: Similar undertone (neutral vs cool)Same full coverageClaims a skin-like finish
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep skin with cool neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40 · low stockView at SephoraSephoraCosts $46.03 moreMatches: Very close colourClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyThe closest shade to Milani Conceal + Perfect 2-in-1 Foundation Cool Espresso (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
25C
$30
Spiced Rum
$36
Anise 11.5
$39
8C
$38
60N mahogany
$32
550 Suede C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Lifter Stix Multi-Use Face Stick in 80, against Milani Conceal + Perfect 2-in-1 Foundation in Cool Espresso. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Stix Multi-Use Face Stick in 80.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Essence Foundation Stick in 270, against Milani Conceal + Perfect 2-in-1 Foundation in Cool Espresso. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 270.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Maybelline Lifter Stix Multi-Use Face Stick 80
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced · lowest price $11.19 at Target
Essence Foundation Stick 270
Ulta BeautyYour shade $11.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
