Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
7 of 31 matches
Only showing matches with medium coverage, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$1 less (8%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (8%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $25.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
SephoraCosts $39.01 moreMatches: Very close colourSame matte finishClaims transfer resistance
Differences: Olive rather than neutral undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage
Retailer shade note: light with warm subtle olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $43.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $35.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: for light skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyThe closest shade to Milani Conceal + Perfect 2-in-1 Foundation Creamy Natural (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1N0
$34
NC14.5
$30
Light Ivory
$8
Light Ivory
$8
6.5 Medium
$36
Tone 5.8 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Matte + Poreless Foundation in True Beige 222, against Milani Conceal + Perfect 2-in-1 Foundation in Creamy Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in True Beige 222.
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
