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Conceal + Perfect 2-in-1 Foundation Ivory dupes and alternatives Milani

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage, with a natural finish.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 070 Fair

The equivalent shade and the most similar foundation overall.

Your shade
Milani
IvoryChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Haus Labs
070 Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
55
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Shade match
93out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $39.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 070 Fair, against Milani Conceal + Perfect 2-in-1 Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest match070 FairScore
Shade match55% of overall93
Colour94#f9d4bc#f5d5c0Very close colourColour difference 1.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, sensitiveSkin-type suitability not published for one product
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 070 Fair.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 070 Fair

Best price
$52SephoraSephora
Costs $39.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.