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Conceal + Perfect 2-in-1 Foundation Ivory dupes and alternatives Milani

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with medium coverage, in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112

The equivalent shade and the most similar foundation overall.

The match
Maybelline
Natural Ivory 112
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$1 less (8%)

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Sephora Collection

    Best Skin Ever Liquid Foundation

    11Y
    Shade match 91
    $24SephoraSephoraCosts $11.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: very light with yellow undertones

    Medium confidence· Digital match

    View match
  2. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    05N
    Shade match 91
    $24SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $52SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $44SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $49SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $38SephoraSephoraCosts $25.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Very close colour
    • Fair · Neutral undertone

    $39

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112, against Milani Conceal + Perfect 2-in-1 Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest matchNatural Ivory 112Score
Shade match55% of overall98
Colour97#f9d4bc#f8d5bcLooks identicalColour difference 0.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims a lightweight feel

Different

  • Medium rather than full coverage
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Natural Ivory 112

Match price
$11.99Ulta BeautyUlta Beauty
$1 less (8%)

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.