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Conceal + Perfect 2-in-1 Foundation Medium Beige dupes and alternatives Milani

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 76 Toasted Wheat

The equivalent shade: scored on colour, depth and undertone only.

The match
Clinique
WN 76 Toasted Wheat
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C3.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
C3.5
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
49
Skin (Skin suitability)
50
Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $32.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: for light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Retailer shade note: medium skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $14.59TargetTargetCosts $1.60 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter

    Low confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 205 N
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Neutral Warm 230
    Shade match 97
    $45SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    52
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Medium Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Looks identical
    • Light medium · Warm · peach undertone

    $39

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 76 Toasted Wheat, against Milani Conceal + Perfect 2-in-1 Foundation in Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shadeMedium BeigeClosest shade matchWN 76 Toasted WheatScore
Shade match55% of overall97
Colour96#dfae8b#deaa86Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 76 Toasted Wheat.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C3.5, against Milani Conceal + Perfect 2-in-1 Foundation in Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shadeMedium BeigeClosest overall alternativeC3.5Score
Shade match55% of overall94
Colour96#dfae8b#e2ac87Looks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C3.5.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 76 Toasted Wheat

Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C3.5

Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.