Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
22 of 33 matches
Only showing matches made for oily skin, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.97 at Walmart
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4.02 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephoraCosts $28.03 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $42.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterNeutral rather than cool undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone
Retailer shade note: deeper rich chocolate brown w/ neutral undertones)
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty$4.98 less (42%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: tan deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)Costs $46.03 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish
Retailer shade note: deep neutral with cool blue undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$4.98 less (42%)Matches: Same cool undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.02 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $57.03 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than full coverageContains listed fragrance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $27.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $57.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than cool undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than cool undertone · Contains listed fragrance
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$4.98 less (42%)Matches: Same cool undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $42.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $30.03 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: Very Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27.03 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
Differences: No long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $2.03 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: rich with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $43.03 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.03 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.02 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $69.03 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Radiant rather than matte finishNo long-wear claimContains listed fragrance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · No long-wear claim · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta BeautyCosts $9.52 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$8.49View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensShowing 12 of 20 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Mocha (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
16 Deep
$36
550 Suede C
$32
7C
$38
Sable
$36
25C
$30
60N mahogany
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Deepest Deep 30, against Milani Conceal + Perfect 2-in-1 Foundation in Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Deepest Deep 30.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze, against Milani Conceal + Perfect 2-in-1 Foundation in Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Deepest Deep 30
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze
SephoraYour shade $11.97 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
