Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
10 of 33 matches
Only showing matches with full coverage, with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.97 at Walmart
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$2.97 less (25%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta Beauty
CVS$9.49View at CVSUlta Beauty(product price)Costs $4.02 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $42.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterNeutral rather than cool undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone
Retailer shade note: deeper rich chocolate brown w/ neutral undertones)
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $6.02 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper
Retailer shade note: very deep, neutral rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraSephoraCosts $27.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $57.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than cool undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than cool undertone · Contains listed fragrance
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $27.03 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
Differences: No long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $43.03 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyThe closest shade to Milani Conceal + Perfect 2-in-1 Foundation Mocha (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
16 Deep
$36
550 Suede C
$32
7C
$38
Sable
$36
25C
$30
60N mahogany
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep, against Milani Conceal + Perfect 2-in-1 Foundation in Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Angola - Dark 1, against Milani Conceal + Perfect 2-in-1 Foundation in Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Angola - Dark 1.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Matte Powder Foundation 68P Deep
SephoraYour shade $11.97 at Walmart
Juvia's Place I am Magic Powder Foundation Angola - Dark 1
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
