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Conceal + Perfect 2-in-1 Foundation Nude Ivory dupes and alternatives Milani

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Light Neutral
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
95
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 5 Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
80out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
51
Skin (Skin suitability)
50
Best price
$38SephoraSephora
Costs $26.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    710 Maricao
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $12.03 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    34
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $50SephoraSephoraCosts $38.03 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: Extra light with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Nude Ivory (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Looks identical
    • Fair · Warm · golden undertone

    $32

  2. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  3. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Neutral, against Milani Conceal + Perfect 2-in-1 Foundation in Nude Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeNude IvoryClosest shade matchLight NeutralScore
Shade match55% of overall96
Colour95#efcdb6#f3d3bdLooks identicalColour difference 1.5 (0 is identical)
Depth95FairVery fairCloseDepth difference: 2.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedDry, oily, sensitiveSkin-type suitability not published for one product
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 5 Fair Warm, against Milani Conceal + Perfect 2-in-1 Foundation in Nude Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeNude IvoryClosest overall alternative5 Fair WarmScore
Shade match55% of overall94
Colour97#efcdb6#f1cdb3Looks identicalColour difference 1.0 (0 is identical)
Depth100FairFairSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 5 Fair Warm.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Neutral

Best price
$39SephoraSephora
Costs $27.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 5 Fair Warm

Best price
$38SephoraSephora
Costs $26.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.