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Conceal + Perfect 2-in-1 Foundation Nude dupes and alternatives Milani

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for dry skin, with full coverage, without coconut oil.

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Clinique Superpowder Double Face Makeup Foundation Matte Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
92out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$40Ulta BeautyUlta Beauty
Costs $27.01 more

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    730 Isla
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: for very light skin w/ neutral cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $14.59TargetTargetCosts $1.60 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match
  3. #5 · KimChi Chic Beauty

    A Really Good Foundation

    102L
    Shade match 83
    $29Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural matte rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than matte finish

    Retailer shade note: Very Fair with Cool Pink Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Nude (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $34

  3. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Looks identical
    • Light · Neutral undertone

    $36

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Looks identical
    • Light · Neutral undertone

    $39

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Looks identical
    • Fair · Warm · yellow undertone

    $30

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Looks identical
    • Light · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol, against Milani Conceal + Perfect 2-in-1 Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest shade match740 MarisolScore
Shade match55% of overall95
Colour98#efc4a8#f2c5a8Looks identicalColour difference 0.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Clinique Superpowder Double Face Makeup Foundation in Matte Ivory, against Milani Conceal + Perfect 2-in-1 Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest overall alternativeMatte IvoryScore
Shade match55% of overall90
Colour97#efc4a8#edc0a3Looks identicalColour difference 1.0 (0 is identical)
Depth97FairLightCloseDepth difference: 1.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 92/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Superpowder Double Face Makeup Foundation in Matte Ivory.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol

Match price
$24Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Clinique Superpowder Double Face Makeup Foundation Matte Ivory

Best price
$40Ulta BeautyUlta Beauty
Costs $27.01 more

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.