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Conceal + Perfect 2-in-1 Foundation Rich Sand dupes and alternatives Milani

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

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Only showing matches with medium coverage, in stick form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura

The equivalent shade and the most similar foundation overall.

Overall match
77out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
62
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
93
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $38.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Rich Sand (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Looks identical
    • Medium · Neutral undertone

    $38

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Very close colour
    • Medium · Neutral undertone

    $30

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura, against Milani Conceal + Perfect 2-in-1 Foundation in Rich Sand. Every attribute compared, with its share of the score.

ComparedYour shadeRich SandClosest match21W AburaScore
Shade match55% of overall92
Colour93#d29872#d99c72Very close colourColour difference 1.7 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, sensitiveSkin-type suitability not published for one product
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy 21W Abura

Best price
$50SephoraSephora
Costs $38.03 more

Your shade $11.97 at Walmart

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.