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Conceal + Perfect 2-in-1 Foundation Tan dupes and alternatives Milani

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for dry skin, in liquid form, without talc or alcohol denat.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 98 Cream Caramel

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD71

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Match price
$69Ulta BeautyUlta Beauty
Costs $56.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $45Ulta BeautyUlta BeautyCosts $32.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Bedarra SF8.5
    Shade match 93
    $56SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    33 Medium Warm
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y46 - Warm Cinnamon
    Shade match 94
    $49SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: for tan skin with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Light 100 W
    Shade match 93
    $49SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Radiant rather than matte finishLight rather than full coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    16
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Tan (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $24

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Looks identical
    • Medium · Neutral undertone

    $42

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 98 Cream Caramel, against Milani Conceal + Perfect 2-in-1 Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest shade matchWN 98 Cream CaramelScore
Shade match55% of overall96
Colour94#c89368#c78f5fVery close colourColour difference 1.7 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 98 Cream Caramel.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD71, against Milani Conceal + Perfect 2-in-1 Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest overall alternativeBD71Score
Shade match55% of overall95
Colour98#c89368#cb9569Looks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD71.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 98 Cream Caramel

Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD71

Match price
$69Ulta BeautyUlta Beauty
Costs $56.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.