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Flex Foundation Stick Caramel dupes and alternatives Milk Makeup

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 6.5WN

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
Caramel
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
6.5WN
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Neutral Tan 21

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
Caramel
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Neutral Tan 21
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
74
Skin (Skin suitability)
69
Best price
$39.50SephoraSephora
Costs $3.50 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for normal/dry skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for normal/dry skin

    Retailer shade note: tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 92
    $18.20$26Ulta BeautyUlta Beauty$17.80 less (49%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$22.01 less (61%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$20 less (56%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$20 less (56%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Caramel
    Shade match 92
    $45Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: tan-deep with warm gold undertones

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    Clean Fresh Skin Milk Foundation

    610 Rich/Deep
    Shade match 94
    $10.49TargetTarget$25.51 less (71%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $52SephoraSephoraCosts $16 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Medium MP3
    Shade match 89
    $38Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: tan/olive with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $49Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame natural finishClaims 12-hour wear

    Differences: Slightly cooler undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    55
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    56 Mahogany
    Shade match 91
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $42SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims 24-hour wear

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for tan-dark warm skin with a golden hue

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $40SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium deep warm peachy

    Medium confidence· Digital match

    View match
  14. #16 · Tower 28 Beauty

    SunnyDays Skin Tint

    40 Runyon
    Shade match 88
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    46

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $58SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: tan with peachy neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Light Reflecting Foundation

    Cádiz
    Shade match 81
    $55SephoraSephoraCosts $19 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  18. #20 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $10.90 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 78
    $30TargetTarget$6 less (17%)

    Matches: Similar undertone (warm vs neutral)Same natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  20. Shade match 87
    $14.95Ulta BeautyUlta Beauty$21.05 less (58%)

    Matches: Very close colourSame medium coverageClaims long-wearing

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry/combination skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  21. #23 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Natural Tan
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Flex Foundation Stick Caramel (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $24

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Looks identical
    • Medium tan · Neutral undertone

    $36

  3. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Very close colour
    • Medium tan · Warm · golden undertone

    $42

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Very close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 6.5WN, against Milk Makeup Flex Foundation Stick in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest shade match6.5WNScore
Shade match55% of overall95
Colour92#bd835d#b5835fVery close colourColour difference 2.1 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyCombination, normalBoth marketed for normal/​combination skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 6.5WN.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceListed (linalool)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Neutral Tan 21, against Milk Makeup Flex Foundation Stick in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest overall alternativeNeutral Tan 21Score
Shade match55% of overall91
Colour93#bd835d#bc875fVery close colourColour difference 1.9 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall69
Skin type69Normal, dry, combination, oilyNormal, dry, combination, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Neutral Tan 21.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeno silicone
FragranceListed (linalool)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapOil-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

Kylie Cosmetics Skin Tint Blurring Elixir Foundation 6.5WN

Match price
$35Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Neutral Tan 21

Best price
$39.50SephoraSephora
Costs $3.50 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.