Medium tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
8 of 30 matches
Only showing matches made for oily skin, with a natural finish, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$20 less (56%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (56%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Olive rather than neutral undertoneFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · Does not claim not settling into lines
Retailer shade note: tan/olive with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourSame natural finishClaims 12-hour wear
Differences: Slightly cooler undertoneLight rather than medium coverageNot marketed for normal skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Sephora$14 less (39%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraTarget$6 less (17%)Matches: Similar undertone (warm vs neutral)Same natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetThe closest shade to Milk Makeup Flex Foundation Stick Caramel (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
420N
$24
11 Tan
$36
Amande
8.75
$42
34.5 Rich Golden
$30
Honey
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in W8 Warm Medium Deep, against Milk Makeup Flex Foundation Stick in Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W8 Warm Medium Deep.
7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Well People Supernatural Complexion Stick in 32 Tan Neutral, against Milk Makeup Flex Foundation Stick in Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Supernatural Complexion Stick in 32 Tan Neutral.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation W8 Warm Medium Deep
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
Well People Supernatural Complexion Stick 32 Tan Neutral
Ulta BeautyYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
