Flex Foundation Stick Caramel dupes and alternatives Milk Makeup
Medium tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in liquid form, with SPF.
- 6 matches have no formulation listed and are not shown.
- 25 matches have no SPF listed and are not shown.
Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 40 Runyon
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 88out of 100
- Colour
- 94
- Depth
- 98
- Undertone
- 70
SephoraYour shade $36 at Sephora
Where to buy 40 Runyon
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraClosest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Cool 4
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 78out of 100
- Shade (Shade match)
- 84
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 55
- Skin (Skin suitability)
- 75
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Where to buy Medium Cool 4
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Milk Makeup Flex Foundation Stick Caramel (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
420N
Rare Beauty Liquid Touch Brightening Concealer, shade 420N
- Looks identical
- Medium tan · Neutral · neutral golden undertone
$24
11 Tan
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan
- Looks identical
- Medium tan · Neutral undertone
$36
Amande
8.75
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75
- Very close colour
- Medium tan · Warm · golden undertone
$42
34.5 Rich Golden
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden
- Very close colour
- Medium tan · Warm undertone
$30
Honey
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey
- Very close colour
- Medium tan · Neutral undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty SunnyDays Skin Tint in 40 Runyon, against Milk Makeup Flex Foundation Stick in Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tower 28 Beauty SunnyDays Skin Tint in 40 Runyon.
Same or better
- $4 less
- Very close colour
- Same natural finish
- Light rather than medium coverage
- Claims a skin-like finish
- Claims colour stability
- Claims a lightweight feel
- No fragrance listed
- Adds SPF 30
Different
- Olive rather than neutral undertone
- Does not claim not settling into lines
- Not marketed for combination/oily skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Cool 4, against Milk Makeup Flex Foundation Stick in Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Cool 4.
Same or better
- Near-identical swatch colour
- Same natural finish
- Claims 12-hour wear
- Both claim not settling into lines
- Claims colour stability
- Claims a lightweight feel
- No fragrance listed
- Adds SPF 45
Different
- Slightly cooler undertone
- Light rather than medium coverage
- Not marketed for normal skin
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Tower 28 Beauty SunnyDays Skin Tint 40 Runyon
SephoraYour shade $36 at Sephora
Closest overall alternative
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Cool 4
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.