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Future Fluid Longwear Hydrating Concealer 10W dupes and alternatives Milk Makeup

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without alcohol denat.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 2

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
10WChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
The match
Glossier
Medium Tan 2
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
68
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
82
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$8 less (27%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 10W (Medium light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y7

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade Y7

    • Looks identical
    • Medium light · Warm · yellow undertone

    $52

    SephoraView at Sephora
  2. Live Tinted HUESTICK Complexion Stick

    11 Medium

    Live Tinted HUESTICK Complexion Stick, shade 11 Medium

    • Looks identical
    • Medium light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. SUBTL. Beauty Stackable BB Powder Foundation Single

    Light 2W

    SUBTL. Beauty Stackable BB Powder Foundation Single, shade Light 2W

    • Looks identical
    • Medium · Warm undertone

    $24

    Ulta BeautyView at Ulta Beauty
  4. Temptu Silksphere Foundation

    4W Sand

    Temptu Silksphere Foundation, shade 4W Sand

    • Looks identical
    • Medium · Warm undertone

    $34

    Ulta BeautyView at Ulta Beauty
  5. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 28H Light-Medium Honey

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 270 Medium Warm

    • Looks identical
    • Medium · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 2, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W. Every attribute compared, with its share of the score.

ComparedYour shade10WClosest matchMedium Tan 2Score
Shade match55% of overall80
Colour82#d49b70#ca9d72Close colourColour difference 3.4 (0 is identical)
Depth99Medium lightMediumCloseDepth difference: 0.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 2.

Same or better

  • $8 less
  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs none
View full match

Where to buy Medium Tan 2

Best price
$22SephoraSephora
$8 less (27%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.