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Future Fluid Longwear Hydrating Concealer 11C dupes and alternatives Milk Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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Fragrance-free9No drying alcohol9Vegan4Cruelty-free6Oil-free0With SPF0Mineral2

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Only showing matches without fragrance or silicones.

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
11CChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
The match
IT Cosmetics
32 Tan Bronze
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Shade match
89out of 100
Colour
84
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
11CChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
The match
NYX Professional Makeup
Sand
Depth and undertone: Medium tan
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium
    Shade match 78
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Medium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan
    Shade match 74
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 74
    $30SephoraSephoraSame price

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 74
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3
    Shade match 70
    $22SephoraSephora$8 less (27%)

    Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 63
    $12Ulta BeautyUlta Beauty$18 less (60%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  7. #9 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 1
    Shade match 62
    $22SephoraSephora$8 less (27%)

    Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    62
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 11C (Medium tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Looks identical
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR92

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR92

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Light 90 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Light 90 C

    • Very close colour
    • Medium · Cool undertone

    $49

    SephoraView at Sephora
  5. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 4

    • Very close colour
    • Medium tan · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    360 Dore 20 W

    Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27, shade 360 Dore 20 W

    • Looks identical
    • Medium tan

    $63

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C. Every attribute compared, with its share of the score.

ComparedYour shade11CClosest shade match32 Tan BronzeScore
Shade match55% of overall89
Colour84#c68b61#cf936eClose colourColour difference 3.1 (0 is identical)
Depth90Medium tanMediumCloseDepth difference: 4.5
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.

Same or better

  • Same cool undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C. Every attribute compared, with its share of the score.

ComparedYour shade11CClosest overall alternativeSandScore
Shade match55% of overall84
Colour87#c68b61#ba8863Very close colourColour difference 2.8 (0 is identical)
Depth95Medium tanMedium tanSameDepth difference: 2.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand.

Same or better

  • $18 less
  • Very close colour
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs moderate
View full match

Where to buy

Closest shade match

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Sand

Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.