Beautler.Your beauty butler

Future Fluid Longwear Hydrating Concealer 11C dupes and alternatives Milk Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches with full coverage, vegan, without talc.

  • 3 matches have no coverage listed and are not shown.
  • 19 matches have no vegan claim listed and are not shown.

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
11CChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
The match
Too Faced
Honey
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
40out of 100
Colour
75
Depth
88
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light mediumWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Described as tan, yours as light mediumSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as tan, yours as light medium · Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light medium

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 11C (Medium tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Looks identical
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR92

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR92

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Light 90 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Light 90 C

    • Very close colour
    • Medium · Cool undertone

    $49

    SephoraView at Sephora
  5. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 4

    • Very close colour
    • Medium tan · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    360 Dore 20 W

    Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27, shade 360 Dore 20 W

    • Looks identical
    • Medium tan

    $63

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C. Every attribute compared, with its share of the score.

ComparedYour shade11CClosest shade matchHoneyScore
Shade match55% of overall40
Colour75#c68b61#b58464Close colourColour difference 4.3 (0 is identical)
Depth88Medium tanMedium tanSameDepth difference: 5.1
Retailer descriptionLight mediumTanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey.

Same or better

  • Same natural finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Retailer describes it as tan, yours as light medium
  • Neutral rather than cool undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy Honey

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.