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Future Fluid Longwear Hydrating Concealer 11C dupes and alternatives Milk Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Skin type

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Fragrance-free5No drying alcohol5Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches in liquid form, vegan, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 19 matches have no vegan claim listed and are not shown.

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 380W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
11CChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
The match
Rare Beauty
380W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
40out of 100
Colour
73
Depth
84
Undertone
25
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light mediumWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    410N
    Shade match 40
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as light mediumSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium tan, yours as light medium · Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: medium tan with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 40
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as light mediumSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium tan, yours as light medium · Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: medium tan with warm neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

    View match
  3. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Honey
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as tan, yours as light mediumNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Described as tan, yours as light medium · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light medium

    View match
  4. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Described as tan, yours as light mediumSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as tan, yours as light medium · Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light medium

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 11C (Medium tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Looks identical
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR92

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR92

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Light 90 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Light 90 C

    • Very close colour
    • Medium · Cool undertone

    $49

    SephoraView at Sephora
  5. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 4

    • Very close colour
    • Medium tan · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    360 Dore 20 W

    Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27, shade 360 Dore 20 W

    • Looks identical
    • Medium tan

    $63

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 380W, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C. Every attribute compared, with its share of the score.

ComparedYour shade11CClosest shade match380WScore
Shade match55% of overall40
Colour73#c68b61#d09866Close colourColour difference 4.6 (0 is identical)
Depth84Medium tanMediumSome differenceDepth difference: 6.3
Retailer descriptionLight mediumMedium tanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedOily, dry, combination, normalSkin-type suitability not published for one product
Overall match 60/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 380W.

Same or better

  • $6 less
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Retailer describes it as medium tan, yours as light medium
  • Slightly warmer undertone
  • Radiant finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 380W

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.