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Future Fluid Longwear Hydrating Concealer 11C dupes and alternatives Milk Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium0
  • Full0
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, in serum form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 11 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer N8

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
11CChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
The match
L'Oréal Paris
N8
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant finish
Overall match
76out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
72
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
74out of 100
Colour
75
Depth
81
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C8
    Shade match 66
    $16.99Ulta BeautyUlta Beauty(product price)$13.01 less (43%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    66
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 11C (Medium tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Looks identical
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR92

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR92

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Light 90 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Light 90 C

    • Very close colour
    • Medium · Cool undertone

    $49

    SephoraView at Sephora
  5. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 4

    • Very close colour
    • Medium tan · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    360 Dore 20 W

    Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27, shade 360 Dore 20 W

    • Looks identical
    • Medium tan

    $63

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in N8, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C. Every attribute compared, with its share of the score.

ComparedYour shade11CClosest matchN8Score
Shade match55% of overall74
Colour75#c68b61#d6976fClose colourColour difference 4.2 (0 is identical)
Depth81Medium tanMediumSome differenceDepth difference: 7.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 76/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in N8.

Same or better

  • $13.01 less
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy N8

Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.