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Future Fluid Longwear Hydrating Concealer 11C dupes and alternatives Milk Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol2Vegan, applied. RemoveCruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, vegan.

  • 3 matches have no coverage listed and are not shown.
  • 19 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl TruBlend Undercover Concealer Golden Amber

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
11CChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
The match
CoverGirl
Golden Amber
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
68out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
61
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
73out of 100
Colour
87
Depth
96
Undertone
25
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$17.01 less (57%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Honey
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as tan, yours as light mediumNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Described as tan, yours as light medium · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light medium

    View match
  2. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Described as tan, yours as light mediumSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as tan, yours as light medium · Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light medium

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 11C (Medium tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Looks identical
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR92

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR92

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Light 90 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Light 90 C

    • Very close colour
    • Medium · Cool undertone

    $49

    SephoraView at Sephora
  5. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 4

    • Very close colour
    • Medium tan · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    360 Dore 20 W

    Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27, shade 360 Dore 20 W

    • Looks identical
    • Medium tan

    $63

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl TruBlend Undercover Concealer in Golden Amber, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C. Every attribute compared, with its share of the score.

ComparedYour shade11CClosest matchGolden AmberScore
Shade match55% of overall73
Colour87#c68b61#c8906eVery close colourColour difference 2.7 (0 is identical)
Depth96Medium tanMediumCloseDepth difference: 2.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 68/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Golden Amber.

Same or better

  • $17.01 less
  • Very close colour
  • Full rather than buildable coverage
  • Both claim long-wearing

Different

  • Slightly warmer undertone
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy Golden Amber

Match price
$12.99Ulta BeautyUlta Beauty
$17.01 less (57%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.