Future Fluid Longwear Hydrating Concealer 12O dupes and alternatives Milk Makeup
Medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Formulation
- Liquid2
- Cream0
- Serum0
Skin type
- Dry1
- Normal2
- Combination2
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches with full coverage, vegan, without talc.
- 23 matches have no vegan claim listed and are not shown.
Closest shade match: e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 80out of 100
- Colour
- 83
- Depth
- 96
- Undertone
- 65
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Where to buy Medium Neutral
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyClosest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 77out of 100
- Shade (Shade match)
- 72
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 50
SephoraYour shade $30 at Ulta Beauty
Where to buy Warm Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 12O (Medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
C45
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade C45
- Looks identical
- Medium · Olive undertone
$39
Tahoe - Medium Dark 2
NARS Natural Radiant Longwear Foundation, shade Tahoe - Medium Dark 2
- Looks identical
- Medium · Olive undertone
$55
M2OLIVE
about-face THE PERFORMER Skin-Focused Foundation, shade M2OLIVE
- Looks identical
- Medium · Olive undertone
$25
55
RMS Beauty ReEvolve Natural Finish Foundation, shade 55
- Very close colour
- Medium light · Olive undertone
$59
Medium 5
Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium 5
- Very close colour
- Medium · Olive undertone
$34
MW4
Youngblood BeyondBlur Skin Perfecting Foundation, shade MW4
- Looks identical
- Medium light · Olive · warm olive undertone
$58
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 12O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral.
Same or better
- $22 less
- Full rather than buildable coverage
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Slightly warmer undertone
- Matte finish instead of natural
- No skin-like finish claimed
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 12O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige.
Same or better
- Same natural finish
- Full rather than buildable coverage
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Neutral rather than olive undertone
- No skin-like finish claimed
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.