Future Fluid Longwear Hydrating Concealer 13W dupes and alternatives Milk Makeup
Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 30 matches
Only showing matches with medium coverage, without alcohol denat, talc or silicones.
Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5.5
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 83out of 100
- Colour
- 72
- Depth
- 99
- Undertone
- 100
SephoraYour shade $30 at Ulta Beauty
Where to buy 5.5
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 81out of 100
- Shade (Shade match)
- 78
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 50
Ulta BeautyYour shade $30 at Ulta Beauty
Where to buy Medium Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 13W (Medium light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
116M
KimChi Chic Beauty A Really Good Foundation, shade 116M
- Looks identical
- Medium · Warm · peach undertone
$29
108.5 Honey Bisque
L'Oréal Paris Infallible Pro-Matte Foundation, shade 108.5 Honey Bisque
- Looks identical
- Medium light · Warm undertone
$14.99
Golden 1
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Golden 1
- Looks identical
- Medium light · Warm · golden undertone
$49
Warm Honey (W-066)
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Warm Honey (W-066)
- Looks identical
- Medium light · Warm undertone
$58
Medium W220
L'Oréal Paris Lumi Le Glow Skin Tint, shade Medium W220
- Looks identical
- Medium light · Warm undertone
$16.99
F9.7W
Revolution Beauty Superfix Blur Longwear Foundation, shade F9.7W
- Looks identical
- Medium light · Warm undertone
$14
View at CVS
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.5, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 13W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.5.
Same or better
- Same warm undertone
- Medium rather than buildable coverage
- Both claim a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Radiant finish instead of natural
- Does not claim not settling into lines
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Why the closest overall alternative works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 13W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden.
Same or better
- $18 less
- Same warm undertone
- Same natural finish
- Medium rather than buildable coverage
- Both claim a skin-like finish
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- No long-wear claim
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5.5
SephoraYour shade $30 at Ulta Beauty
Closest overall alternative
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden
Ulta BeautyYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.