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Future Fluid Longwear Hydrating Concealer 14N dupes and alternatives Milk Makeup

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage, without dimethicone.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 7.3 N

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
14NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Kosas
Tone 7.3 N
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
87
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 14N (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 15

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 15

    • Looks identical
    • Medium · Neutral undertone

    $69

    SephoraView at Sephora
  2. Dior Forever Hydra Nude Foundation

    3.5N Neutral

    Dior Forever Hydra Nude Foundation, shade 3.5N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $60

    Ulta BeautyView at Ulta Beauty
  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    32 Medium Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 32 Medium Neutral

    • Looks identical
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC37

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC37

    • Looks identical
    • Medium light · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. SIIA Cosmetics Flawless Glow Cushion Foundation

    N09 Veil

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade N09 Veil

    • Looks identical
    • Medium light · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  6. Kylie Cosmetics Natural Blur Powder Foundation

    6N

    Kylie Cosmetics Natural Blur Powder Foundation, shade 6N

    • Very close colour
    • Medium · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.3 N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N. Every attribute compared, with its share of the score.

ComparedYour shade14NClosest matchTone 7.3 NScore
Shade match55% of overall88
Colour87#d19968#d79a6fVery close colourColour difference 2.7 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.4
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.3 N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy Tone 7.3 N

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.