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Future Fluid Longwear Hydrating Concealer 14N dupes and alternatives Milk Makeup

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5C

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
14NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
The match
bareMinerals
Medium Tan 3.5C
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Luminous · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
59
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
96
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 14N (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 15

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 15

    • Looks identical
    • Medium · Neutral undertone

    $69

    SephoraView at Sephora
  2. Dior Forever Hydra Nude Foundation

    3.5N Neutral

    Dior Forever Hydra Nude Foundation, shade 3.5N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $60

    Ulta BeautyView at Ulta Beauty
  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    32 Medium Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 32 Medium Neutral

    • Looks identical
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC37

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC37

    • Looks identical
    • Medium light · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. SIIA Cosmetics Flawless Glow Cushion Foundation

    N09 Veil

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade N09 Veil

    • Looks identical
    • Medium light · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  6. Kylie Cosmetics Natural Blur Powder Foundation

    6N

    Kylie Cosmetics Natural Blur Powder Foundation, shade 6N

    • Very close colour
    • Medium · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5C, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N. Every attribute compared, with its share of the score.

ComparedYour shade14NClosest matchMedium Tan 3.5CScore
Shade match55% of overall88
Colour96#d19968#d29c6fLooks identicalColour difference 1.3 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.4
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared59
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5C.

Same or better

  • Near-identical swatch colour
  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Luminous finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Where to buy Medium Tan 3.5C

Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.