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Future Fluid Longwear Hydrating Concealer 14N dupes and alternatives Milk Makeup

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 435 Bisque W

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
14NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Lancôme
435 Bisque W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
76out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
64
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
83
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32Ulta BeautyUlta Beauty
Costs $2 more

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 14N (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 15

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 15

    • Looks identical
    • Medium · Neutral undertone

    $69

    SephoraView at Sephora
  2. Dior Forever Hydra Nude Foundation

    3.5N Neutral

    Dior Forever Hydra Nude Foundation, shade 3.5N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $60

    Ulta BeautyView at Ulta Beauty
  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    32 Medium Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 32 Medium Neutral

    • Looks identical
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC37

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC37

    • Looks identical
    • Medium light · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. SIIA Cosmetics Flawless Glow Cushion Foundation

    N09 Veil

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade N09 Veil

    • Looks identical
    • Medium light · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  6. Kylie Cosmetics Natural Blur Powder Foundation

    6N

    Kylie Cosmetics Natural Blur Powder Foundation, shade 6N

    • Very close colour
    • Medium · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 435 Bisque W, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N. Every attribute compared, with its share of the score.

ComparedYour shade14NClosest match435 Bisque WScore
Shade match55% of overall81
Colour83#d19968#ca9d76Close colourColour difference 3.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, combination, sensitiveSkin-type suitability not published for one product
Overall match 76/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 435 Bisque W.

Same or better

  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 435 Bisque W

Best price
$32Ulta BeautyUlta Beauty
Costs $2 more

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.