Beautler.Your beauty butler

Future Fluid Longwear Hydrating Concealer 15NW dupes and alternatives Milk Makeup

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol6Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

6 of 30

Only showing matches in liquid form, without silicones or alcohol denat.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 34.5 Rich Golden

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
15NWChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
IT Cosmetics
34.5 Rich Golden
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 84
    $30SephoraSephoraSame price

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim long-wearing

    Differences: Slightly deeperFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 84
    $30SephoraSephoraSame price

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim long-wearing

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber
    Shade match 81
    $30SephoraSephoraSame price

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim long-wearing

    Differences: Slightly deeperFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral
    Shade match 89
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Dior

    Forever Skin Correct Full-Coverage Concealer

    5 Neutral
    Shade match 85
    $42SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame natural finishClaims transfer resistance

    Differences: Slightly deeperFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW (Medium tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Amber

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. LORAC PRO Soft Focus Longwear Foundation

    18

    LORAC PRO Soft Focus Longwear Foundation, shade 18

    • Looks identical
    • Medium tan · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    335

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 335

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $40

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    370 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 370 Medium

    • Looks identical
    • Medium tan · Warm · golden undertone

    $52

    SephoraView at Sephora
  5. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Tan

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Tan

    • Looks identical
    • Medium tan · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Ulta Beauty Collection Complexion Crush Foundation

    Tan Neutral

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW. Every attribute compared, with its share of the score.

ComparedYour shade15NWClosest match34.5 Rich GoldenScore
Shade match55% of overall92
Colour94#c08659#bb875fVery close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Where to buy 34.5 Rich Golden

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.