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Future Fluid Longwear Hydrating Concealer 15NW dupes and alternatives Milk Makeup

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, cruelty-free, without talc or alcohol denat.

  • 5 matches have no skin type listed and are not shown.
  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Valley 8.25

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
15NWChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Hourglass
Valley 8.25
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
85
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
86
Depth
99
Undertone
85
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $9 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $39SephoraSephoraCosts $9 more

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Slightly lighterFull rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage

    Retailer shade note: Medium Deep, Warm Peach

    High confidence· Digital match

    View match
  2. Shade match 76
    $39SephoraSephoraCosts $9 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperOlive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Full rather than buildable coverage

    Retailer shade note: Medium Deep, Warm Olive

    High confidence· Digital match

    View match
  3. Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneBoth claim a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 78
    $32SephoraSephoraCosts $2 more

    Matches: Both claim a skin-like finish

    Differences: Slightly lighterOlive rather than neutral undertoneRadiant rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with neutral olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW (Medium tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Amber

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.99

  2. LORAC PRO Soft Focus Longwear Foundation

    18

    LORAC PRO Soft Focus Longwear Foundation, shade 18

    • Looks identical
    • Medium tan · Neutral undertone

    $38

  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    335

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 335

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $40

  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    370 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 370 Medium

    • Looks identical
    • Medium tan · Warm · golden undertone

    $52

  5. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Tan

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Tan

    • Looks identical
    • Medium tan · Warm · golden undertone

    $12.99

  6. Ulta Beauty Collection Complexion Crush Foundation

    Tan Neutral

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Valley 8.25, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW. Every attribute compared, with its share of the score.

ComparedYour shade15NWClosest matchValley 8.25Score
Shade match55% of overall88
Colour86#c08659#c7814eVery close colourColour difference 2.8 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 85/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Valley 8.25.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy Valley 8.25

Best price
$39SephoraSephora
Costs $9 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.