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Future Fluid Longwear Hydrating Concealer 15NW dupes and alternatives Milk Makeup

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade match: NARS Soft Matte Complete Concealer Caramel

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
15NWChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
NARS
Caramel
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
86out of 100
Colour
85
Depth
89
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
15NWChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Lancôme
460 Suede W
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
64
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW (Medium tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Amber

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.99

  2. LORAC PRO Soft Focus Longwear Foundation

    18

    LORAC PRO Soft Focus Longwear Foundation, shade 18

    • Looks identical
    • Medium tan · Neutral undertone

    $38

  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    335

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 335

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $40

  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    370 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 370 Medium

    • Looks identical
    • Medium tan · Warm · golden undertone

    $52

  5. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Tan

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Tan

    • Looks identical
    • Medium tan · Warm · golden undertone

    $12.99

  6. Ulta Beauty Collection Complexion Crush Foundation

    Tan Neutral

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Caramel, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW. Every attribute compared, with its share of the score.

ComparedYour shade15NWClosest shade matchCaramelScore
Shade match55% of overall86
Colour85#c08659#c98f5fVery close colourColour difference 2.9 (0 is identical)
Depth89Medium tanMediumCloseDepth difference: 4.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Caramel.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Runs slightly lighter
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW. Every attribute compared, with its share of the score.

ComparedYour shade15NWClosest overall alternative460 Suede WScore
Shade match55% of overall84
Colour82#c08659#b87f4aClose colourColour difference 3.4 (0 is identical)
Depth92Medium tanTanCloseDepth difference: 4.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, combination, sensitiveSkin-type suitability not published for one product
Overall match 78/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W.

Same or better

  • Similar undertone (warm vs neutral)
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Caramel

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.