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Future Fluid Longwear Hydrating Concealer 15NW dupes and alternatives Milk Makeup

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, vegan, without talc.

  • 1 match has no coverage listed and is not shown.
  • 26 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 410N

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
15NWChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Rare Beauty
410N
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 90
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: medium tan with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Sand
    Shade match 86
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium
    Shade match 71
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW (Medium tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Amber

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. LORAC PRO Soft Focus Longwear Foundation

    18

    LORAC PRO Soft Focus Longwear Foundation, shade 18

    • Looks identical
    • Medium tan · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    335

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 335

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $40

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    370 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 370 Medium

    • Looks identical
    • Medium tan · Warm · golden undertone

    $52

    SephoraView at Sephora
  5. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Tan

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Tan

    • Looks identical
    • Medium tan · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Ulta Beauty Collection Complexion Crush Foundation

    Tan Neutral

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 410N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW. Every attribute compared, with its share of the score.

ComparedYour shade15NWClosest match410NScore
Shade match55% of overall96
Colour93#c08659#bc8760Very close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedOily, dry, combination, normalSkin-type suitability not published for one product
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 410N.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 410N

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.