Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than buildable coverage
Score details
Shade match
72
Finish & visual result
79
Wear & performance
82
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
61
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for tan skin with neutral golden undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
61
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for tan skin with neutral golden undertones
Matches: Same natural finish· Claims transfer resistance
Differences: Neutral rather than olive undertone· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
80
Finish & visual result
64
Wear & performance
65
Skin suitability
50
Close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: D0 - medium-deep to deep with warm undertones
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than buildable coverage
Score details
Shade match
68
Finish & visual result
79
Wear & performance
82
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than olive undertone· Radiant rather than natural finish
Score details
Shade match
70
Finish & visual result
76
Wear & performance
82
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim not settling into lines
Matches: Same natural finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
67
Finish & visual result
79
Wear & performance
86
Skin suitability
50
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same olive undertone· Both claim a skin-like finish
Differences: Slightly lighter· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
77
Finish & visual result
82
Wear & performance
40
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium deep with neutral olive undertones
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
61
Finish & visual result
82
Wear & performance
100
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage
Retailer shade note: medium tan with warm golden undertones
$15.99Ulta Beauty(product price)$14.01 less (47%)4.2 (1,617)
Matches: Claims transfer resistance· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
80
Finish & visual result
61
Wear & performance
65
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 16O (Medium tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 16O. Every attribute compared, with its share of the score.
ComparedYour shade16OClosest shade match460 Suede WHow they compareScore
Shade match55% of overall87
Colour60%94#bb844e#b87f4aVery close colourColour difference 1.7 (0 is identical)
Depth15%96Medium tanTanCloseDepth difference: 2.3
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedDry, combination, sensitiveSkin-type suitability not published for one product
Overall match 79/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Flax 8, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 16O. Every attribute compared, with its share of the score.
ComparedYour shade16OClosest overall alternativeFlax 8How they compareScore
Shade match55% of overall81
Colour60%74#bb844e#bb7947Close colourColour difference 4.4 (0 is identical)
Depth15%92Medium tanTanCloseDepth difference: 4.0
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 81/100Shade match 81/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (20%)
