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Future Fluid Longwear Hydrating Concealer 16O dupes and alternatives Milk Makeup

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without dimethicone.

  • 5 matches have no formulation listed and are not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 8

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
16OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Buildable coverage
The match
Armani Beauty
8
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
70out of 100
Colour
66
Depth
84
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 16O (Medium tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. LORAC PRO Soft Focus Longwear Foundation

    17

    LORAC PRO Soft Focus Longwear Foundation, shade 17

    • Looks identical
    • Medium tan · Olive undertone

    $38

    Ulta BeautyView at Ulta Beauty
  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 21

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 21

    • Very close colour
    • Tan · Olive · neutral olive undertone

    $69

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    345

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 345

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $40

    SephoraView at Sephora
  4. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    310

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 310

    • Looks identical
    • Medium tan · Warm · golden undertone

    $44

    SephoraView at Sephora
  5. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 100 Deep Honey

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 100 Deep Honey

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. KimChi Chic Beauty A Really Good Foundation

    120M

    KimChi Chic Beauty A Really Good Foundation, shade 120M

    • Very close colour
    • Tan · Olive · warm olive undertone

    $29

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 16O. Every attribute compared, with its share of the score.

ComparedYour shade16OClosest shade match8Score
Shade match55% of overall70
Colour66#bb844e#c49069Slight colour differenceColour difference 5.5 (0 is identical)
Depth84Medium tanMediumSome differenceDepth difference: 6.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 70/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8.

Same or better

  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than olive undertone
  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs low
View full match

Where to buy 8

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.