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Future Fluid Longwear Hydrating Concealer 16O dupes and alternatives Milk Makeup

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form, without talc or silicones.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 8.1 O

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
16OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Buildable coverage
The match
Kosas
Tone 8.1 O
Depth and undertone: Medium · Olive · neutral olive
Finish and coverage: Radiant · Medium coverage
Overall match
72out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
77out of 100
Colour
67
Depth
80
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 16O (Medium tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. LORAC PRO Soft Focus Longwear Foundation

    17

    LORAC PRO Soft Focus Longwear Foundation, shade 17

    • Looks identical
    • Medium tan · Olive undertone

    $38

    Ulta BeautyView at Ulta Beauty
  2. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Medium 21

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Medium 21

    • Very close colour
    • Tan · Olive · neutral olive undertone

    $69

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    345

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 345

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $40

    SephoraView at Sephora
  4. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    310

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 310

    • Looks identical
    • Medium tan · Warm · golden undertone

    $44

    SephoraView at Sephora
  5. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 100 Deep Honey

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 100 Deep Honey

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. KimChi Chic Beauty A Really Good Foundation

    120M

    KimChi Chic Beauty A Really Good Foundation, shade 120M

    • Very close colour
    • Tan · Olive · warm olive undertone

    $29

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.1 O, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 16O. Every attribute compared, with its share of the score.

ComparedYour shade16OClosest matchTone 8.1 OScore
Shade match55% of overall77
Colour67#bb844e#c79267Slight colour differenceColour difference 5.3 (0 is identical)
Depth80Medium tanMediumSome differenceDepth difference: 7.4
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100OliveOlive · neutral oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 72/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.1 O.

Same or better

  • Same olive undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy Tone 8.1 O

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.