Future Fluid Longwear Hydrating Concealer 17W dupes and alternatives Milk Makeup
Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in liquid form, without silicones or talc.
- 4 matches have no formulation listed and are not shown.
Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4N
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 86out of 100
- Colour
- 92
- Depth
- 97
- Undertone
- 65
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Where to buy Tan 4N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautyClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 34.5 Rich Golden
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 80out of 100
- Shade (Shade match)
- 82
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 50
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Where to buy 34.5 Rich Golden
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta Beauty
Sephora$30 · out of stockView at SephoraLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 17W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
WN 100 Deep Honey
Clinique Acne Solutions Liquid Makeup Foundation, shade WN 100 Deep Honey
- Looks identical
- Medium tan · Warm undertone
$39
Golden Beige
J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige
- Looks identical
- Medium tan · Warm · golden undertone
$15.99
Medium 170 G
m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 170 G
- Looks identical
- Medium tan · Warm · golden undertone
$49
410N
Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 410N
- Looks identical
- Medium tan · Warm · peach undertone
$53
30 Medium Tan Warm
Well People Supernatural Complexion Stick, shade 30 Medium Tan Warm
- Looks identical
- Medium tan · Warm undertone
$18.20
F9.5NC
Revolution Beauty Superfix Blur Longwear Foundation, shade F9.5NC
- Looks identical
- Medium tan · Warm undertone
$14
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N.
Same or better
- Very close colour
- Same buildable coverage
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Neutral rather than warm undertone
- Luminous finish instead of natural
- No skin-like finish claimed
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Why the closest overall alternative works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden.
Same or better
- Same warm undertone
- Same natural finish
- Full rather than buildable coverage
- Both claim long-wearing
- Both claim not settling into lines
Different
- Small colour difference on the swatch
- No skin-like finish claimed
- Does not claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4N
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 34.5 Rich Golden
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.