Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches made for normal skin, with full coverage, without talc.
The equivalent shade and the most similar concealer overall.
SephoraYour shade $30 at Ulta Beauty
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9 moreMatches: Same warm undertoneSame natural finishBoth claim a skin-like finish
Differences: Full rather than buildable coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than buildable coverage
Retailer shade note: Medium Deep, Warm Golden
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same warm undertoneSame natural finishBoth claim long-wearing
Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraSephoraSame priceMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed
Retailer shade note: medium deep with light golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same warm undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterFull rather than buildable coverage
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Full rather than buildable coverage
Retailer shade note: Medium, Warm Golden
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperOlive rather than warm undertoneFull rather than buildable coverage
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Full rather than buildable coverage
Retailer shade note: Medium Deep, Warm Olive
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 17W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
WN 100 Deep Honey
$39
Golden Beige
$15.99
Medium 170 G
$49
410N
$53
30 Medium Tan Warm
$18.20
F9.5NC
$14
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Maple 8.5, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Maple 8.5.
7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
SephoraYour shade $30 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
