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Future Fluid Longwear Hydrating Concealer 17W dupes and alternatives Milk Makeup

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no coverage listed and is not shown.
  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 34.5 Rich Golden

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
17WChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
IT Cosmetics
34.5 Rich Golden
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
82out of 100
Colour
71
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 17W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Clinique Acne Solutions Liquid Makeup Foundation

    WN 100 Deep Honey

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 100 Deep Honey

    • Looks identical
    • Medium tan · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  2. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Medium 170 G

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 170 G

    • Looks identical
    • Medium tan · Warm · golden undertone

    $49

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    410N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 410N

    • Looks identical
    • Medium tan · Warm · peach undertone

    $53

    SephoraView at Sephora
  5. Well People Supernatural Complexion Stick

    30 Medium Tan Warm

    Well People Supernatural Complexion Stick, shade 30 Medium Tan Warm

    • Looks identical
    • Medium tan · Warm undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  6. Revolution Beauty Superfix Blur Longwear Foundation

    F9.5NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F9.5NC

    • Looks identical
    • Medium tan · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.

ComparedYour shade17WClosest match34.5 Rich GoldenScore
Shade match55% of overall82
Colour71#ca884e#bb875fClose colourColour difference 4.8 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 80/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 34.5 Rich Golden.

Same or better

  • Same warm undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Where to buy 34.5 Rich Golden

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.