Future Fluid Longwear Hydrating Concealer 17W dupes and alternatives Milk Makeup
Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Formulation
- Liquid2
- Cream0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
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2 of 31 matches
Only showing matches made for sensitive skin, with medium coverage.
- 1 match has no coverage listed and is not shown.
- 6 matches have no skin type listed and are not shown.
Closest shade match: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 83out of 100
- Colour
- 75
- Depth
- 84
- Undertone
- 100
SephoraYour shade $30 at Ulta Beauty
Where to buy 460 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at Sephora
Ulta Beautyfrom $32 · product priceView at Ulta BeautyClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4N1
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 82out of 100
- Shade (Shade match)
- 83
- Finish (Finish & visual result)
- 86
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 50
SephoraYour shade $30 at Ulta Beauty
Where to buy 4N1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 17W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
WN 100 Deep Honey
Clinique Acne Solutions Liquid Makeup Foundation, shade WN 100 Deep Honey
- Looks identical
- Medium tan · Warm undertone
$39
Golden Beige
J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige
- Looks identical
- Medium tan · Warm · golden undertone
$15.99
Medium 170 G
m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 170 G
- Looks identical
- Medium tan · Warm · golden undertone
$49
410N
Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 410N
- Looks identical
- Medium tan · Warm · peach undertone
$53
30 Medium Tan Warm
Well People Supernatural Complexion Stick, shade 30 Medium Tan Warm
- Looks identical
- Medium tan · Warm undertone
$18.20
F9.5NC
Revolution Beauty Superfix Blur Longwear Foundation, shade F9.5NC
- Looks identical
- Medium tan · Warm undertone
$14
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W.
Same or better
- Same warm undertone
- Medium rather than buildable coverage
- Claims a blurring effect
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Matte finish instead of natural
- No skin-like finish claimed
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N1, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N1.
Same or better
- Very close colour
- Same natural finish
- Medium rather than buildable coverage
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Neutral rather than warm undertone
- No skin-like finish claimed
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W
SephoraYour shade $30 at Ulta Beauty
Closest overall alternative
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4N1
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.