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Future Fluid Longwear Hydrating Concealer 17W dupes and alternatives Milk Makeup

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with a matte finish.

  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
17WChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Lancôme
460 Suede W
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
77out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
64
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
83out of 100
Colour
75
Depth
84
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 17W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Clinique Acne Solutions Liquid Makeup Foundation

    WN 100 Deep Honey

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 100 Deep Honey

    • Looks identical
    • Medium tan · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  2. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Looks identical
    • Medium tan · Warm · golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Medium 170 G

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 170 G

    • Looks identical
    • Medium tan · Warm · golden undertone

    $49

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    410N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 410N

    • Looks identical
    • Medium tan · Warm · peach undertone

    $53

    SephoraView at Sephora
  5. Well People Supernatural Complexion Stick

    30 Medium Tan Warm

    Well People Supernatural Complexion Stick, shade 30 Medium Tan Warm

    • Looks identical
    • Medium tan · Warm undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  6. Revolution Beauty Superfix Blur Longwear Foundation

    F9.5NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F9.5NC

    • Looks identical
    • Medium tan · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W. Every attribute compared, with its share of the score.

ComparedYour shade17WClosest match460 Suede WScore
Shade match55% of overall83
Colour75#ca884e#b87f4aClose colourColour difference 4.2 (0 is identical)
Depth84Medium tanTanSome differenceDepth difference: 6.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, combination, sensitiveSkin-type suitability not published for one product
Overall match 77/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W.

Same or better

  • Same warm undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 460 Suede W

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.