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Future Fluid Longwear Hydrating Concealer 18W dupes and alternatives Milk Makeup

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, in liquid form, without fragrance.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4N

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
18WChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
bareMinerals
Tan 4N
Depth and undertone: Medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
59
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
83out of 100
Colour
88
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 18W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Maybelline Super Stay Lumi-Matte Foundation

    340

    Maybelline Super Stay Lumi-Matte Foundation, shade 340

    • Looks identical
    • Medium tan · Warm undertone

    $11.19

    Ulta BeautyView at Ulta Beauty
  2. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    17 Golden Peach

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 17 Golden Peach

    • Looks identical
    • Medium tan · Warm · golden undertone

    $58

    SephoraView at Sephora
  3. Huda Beauty Easy Blur Natural Airbrush Foundation

    Peanut Butter 455R

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Peanut Butter 455R

    • Looks identical
    • Medium tan · Warm · golden undertone

    $37

    SephoraView at Sephora
  4. Revolution Beauty Superdewy Cushion Foundation

    Tan Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Tan Warm

    • Looks identical
    • Medium tan · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    332

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 332

    • Looks identical
    • Medium tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Very Tan Warm

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Very Tan Warm

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 18W. Every attribute compared, with its share of the score.

ComparedYour shade18WClosest matchTan 4NScore
Shade match55% of overall83
Colour88#ca8451#cb8c59Very close colourColour difference 2.6 (0 is identical)
Depth95Medium tanMediumCloseDepth difference: 3.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared59
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N.

Same or better

  • Very close colour
  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Luminous finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Where to buy Tan 4N

Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.