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Future Fluid Longwear Hydrating Concealer 18W dupes and alternatives Milk Makeup

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte1
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free1Oil-free1With SPF0Mineral0

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Only showing matches with full coverage, in cream form.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
18WChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Fenty Beauty
400
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
81
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 18W (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Maybelline Super Stay Lumi-Matte Foundation

    340

    Maybelline Super Stay Lumi-Matte Foundation, shade 340

    • Looks identical
    • Medium tan · Warm undertone

    $11.19

    Ulta BeautyView at Ulta Beauty
  2. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    17 Golden Peach

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 17 Golden Peach

    • Looks identical
    • Medium tan · Warm · golden undertone

    $58

    SephoraView at Sephora
  3. Huda Beauty Easy Blur Natural Airbrush Foundation

    Peanut Butter 455R

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Peanut Butter 455R

    • Looks identical
    • Medium tan · Warm · golden undertone

    $37

    SephoraView at Sephora
  4. Revolution Beauty Superdewy Cushion Foundation

    Tan Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Tan Warm

    • Looks identical
    • Medium tan · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    332

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 332

    • Looks identical
    • Medium tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Very Tan Warm

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Very Tan Warm

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 18W. Every attribute compared, with its share of the score.

ComparedYour shade18WClosest match400Score
Shade match55% of overall86
Colour81#ca8451#cf905fClose colourColour difference 3.6 (0 is identical)
Depth88Medium tanMediumCloseDepth difference: 5.2
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oilySkin-type suitability not published for one product
Overall match 78/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400.

Same or better

  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 400

Best price
$30SephoraSephora
Same price

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.