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Future Fluid Longwear Hydrating Concealer 19NC dupes and alternatives Milk Makeup

Tan · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without alcohol denat.

  • 5 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 5 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
19NCChange shade
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Dior
5 Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
87out of 100
Colour
86
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Flax 8

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
19NCChange shade
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Hourglass
Flax 8
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
85
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Best price
$39SephoraSephora
Costs $9 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $30SephoraSephoraSame price

    Matches: Similar undertone (cool vs neutral)Same natural finishBoth claim long-wearing

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishBoth claim long-wearing

    Differences: Slightly lighterFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $30SephoraSephoraSame price

    Matches: Same natural finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden
    Shade match 81
    $31SephoraSephoraCosts $1 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: deep-tan skin tones with light-golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral
    Shade match 78
    $31SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: deep-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 70
    $30SephoraSephoraSame price

    Matches: Same natural finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 67
    $39SephoraSephoraCosts $9 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: Medium Deep, Warm Golden

    High confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 82
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11 Tan
    Shade match 81
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly lighterMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: Tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC (Tan · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 440 Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $52

  2. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Tan Neutral

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Tan Neutral

    • Looks identical
    • Tan · Neutral undertone

    $42

  3. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 45 Neutral

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 45 Neutral

    • Looks identical
    • Tan · Neutral undertone

    $45

  4. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    420N

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 420N

    • Looks identical
    • Tan · Neutral undertone

    $69

  5. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    6.5N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 6.5N

    • Looks identical
    • Tan · Neutral undertone

    $55

  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $13.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 5 Neutral, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC. Every attribute compared, with its share of the score.

ComparedYour shade19NCClosest shade match5 NeutralScore
Shade match55% of overall87
Colour86#b8774f#bd7c4cVery close colourColour difference 2.8 (0 is identical)
Depth96TanTanSameDepth difference: 2.5
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormalSkin-type suitability not published for one product
Overall match 78/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 5 Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs moderate

Why the closest overall alternative works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Flax 8, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC. Every attribute compared, with its share of the score.

ComparedYour shade19NCClosest overall alternativeFlax 8Score
Shade match55% of overall79
Colour86#b8774f#bb7947Very close colourColour difference 2.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone50Neutral · neutral pinkOlive · warm oliveDifferentfrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 80/100Shade match 79/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Flax 8.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 5 Neutral

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Vanish Airbrush Full Coverage Longwear Concealer Flax 8

Best price
$39SephoraSephora
Costs $9 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.