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Future Fluid Longwear Hydrating Concealer 19NC dupes and alternatives Milk Makeup

Tan · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural finish, without talc.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Revlon ColorStay Skin Awaken Concealer Cinnamon

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
19NCChange shade
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Revlon
Cinnamon
Depth and undertone: Tan
Finish and coverage: Natural · Buildable coverage
Overall match
76out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
86
Wear (Wear & performance)
61
Skin (Skin suitability)
50
Shade match
78out of 100
Colour
76
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.99Ulta BeautyUlta Beauty
$15.01 less (50%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC (Tan · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 440 Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $52

    SephoraView at Sephora
  2. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Tan Neutral

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Tan Neutral

    • Looks identical
    • Tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 45 Neutral

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 45 Neutral

    • Looks identical
    • Tan · Neutral undertone

    $45

    Ulta BeautyView at Ulta Beauty
  4. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    420N

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 420N

    • Looks identical
    • Tan · Neutral undertone

    $69

    SephoraView at Sephora
  5. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    6.5N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 6.5N

    • Looks identical
    • Tan · Neutral undertone

    $55

    SephoraView at Sephora
  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revlon ColorStay Skin Awaken Concealer in Cinnamon, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC. Every attribute compared, with its share of the score.

ComparedYour shade19NCClosest matchCinnamonScore
Shade match55% of overall78
Colour76#b8774f#ab764aClose colourColour difference 4.1 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon ColorStay Skin Awaken Concealer in Cinnamon.

Same or better

  • $15.01 less
  • Same natural finish
  • Same buildable coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy Cinnamon

Best price
$14.99Ulta BeautyUlta Beauty
$15.01 less (50%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.