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Future Fluid Longwear Hydrating Concealer 19NC dupes and alternatives Milk Makeup

Tan · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form, vegan.

  • 5 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Honey

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
19NCChange shade
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Too Faced
Honey
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
76out of 100
Colour
69
Depth
90
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC (Tan · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 440 Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $52

    SephoraView at Sephora
  2. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Tan Neutral

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Tan Neutral

    • Looks identical
    • Tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 45 Neutral

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 45 Neutral

    • Looks identical
    • Tan · Neutral undertone

    $45

    Ulta BeautyView at Ulta Beauty
  4. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    420N

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 420N

    • Looks identical
    • Tan · Neutral undertone

    $69

    SephoraView at Sephora
  5. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    6.5N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 6.5N

    • Looks identical
    • Tan · Neutral undertone

    $55

    SephoraView at Sephora
  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC. Every attribute compared, with its share of the score.

ComparedYour shade19NCClosest matchHoneyScore
Shade match55% of overall76
Colour69#b8774f#b58464Slight colour differenceColour difference 5.0 (0 is identical)
Depth90TanMedium tanCloseDepth difference: 4.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 79/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy Honey

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.