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Future Fluid Longwear Hydrating Concealer 1W dupes and alternatives Milk Makeup

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without fragrance or alcohol denat.

  • 6 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Very Light 1

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
1WChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
The match
Glossier
Very Light 1
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
68
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
96
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$8 less (27%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 1W (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder

    05 Pearl

    L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder, shade 05 Pearl

    • Looks identical
    • Very fair · Warm undertone

    $14.99

    TargetView at Target
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    2 Fair Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 2 Fair Warm

    • Looks identical
    • Very fair · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    10W Shell

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 10W Shell

    • Very close colour
    • Very fair · Warm undertone

    $32

    SephoraView at Sephora
  4. Pixi On-the-Glow BASE Foundation Moisture Stick

    Cream

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Cream

    • Very close colour
    • Very fair · Warm undertone

    $22

    Ulta BeautyView at Ulta Beauty
  5. Juvia's Place I am Magic Powder Foundation

    Oslo - Very Light 4

    Juvia's Place I am Magic Powder Foundation, shade Oslo - Very Light 4

    • Very close colour
    • Very fair · Warm undertone

    $20

    Ulta BeautyView at Ulta Beauty
  6. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Oat 1W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Oat 1W

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Very Light 1, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W. Every attribute compared, with its share of the score.

ComparedYour shade1WClosest matchVery Light 1Score
Shade match55% of overall89
Colour96#fae5d4#feead8Looks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Very Light 1.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs none
View full match

Where to buy Very Light 1

Best price
$22SephoraSephora
$8 less (27%)

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.