Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$15.99Ulta Beauty(product price)$14.01 less (47%)4.2 (1,617)
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
65
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
82
Wear & performance
40
Skin suitability
50
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: very light with neutral undertones
Matches: Very close colour· Same natural finish· Claims transfer resistance
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
82
Wear & performance
40
Skin suitability
50
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: very light with neutral peach undertones
$15.99Ulta Beauty(product price)$14.01 less (47%)4.2 (1,617)
Matches: Very close colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
61
Wear & performance
65
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
85
Finish & visual result
64
Wear & performance
72
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: L2 - Very light with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
82
Finish & visual result
64
Wear & performance
72
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: L1 - Very light with neutral undertones
Matches: Same natural finish· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· Full rather than buildable coverage
Score details
Shade match
70
Finish & visual result
79
Wear & performance
86
Skin suitability
50
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 1W (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 2.5 Fair, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W. Every attribute compared, with its share of the score.
ComparedYour shade1WClosest shade match2.5 FairHow they compareScore
Shade match55% of overall91
Colour60%86#fae5d4#eed9cbVery close colourColour difference 2.9 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 76/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Radiant Serum Concealer in C1, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W. Every attribute compared, with its share of the score.
ComparedYour shade1WClosest overall alternativeC1How they compareScore
Shade match55% of overall91
Colour60%84#fae5d4#ffeedaClose colourColour difference 3.1 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared72
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%—not comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 85/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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Ulta Beauty(product price)$14.01 less (47%)
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