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Future Fluid Longwear Hydrating Concealer 1W dupes and alternatives Milk Makeup

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for oily skin, vegan, without talc.

  • 4 matches have no skin type listed and are not shown.
  • 23 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 12S fair

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
1WChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
The match
Tarte
12S fair
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
75out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
58
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
79
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 1W (Very fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder

    05 Pearl

    L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder, shade 05 Pearl

    • Looks identical
    • Very fair · Warm undertone

    $14.99

    TargetView at Target
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    2 Fair Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 2 Fair Warm

    • Looks identical
    • Very fair · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    10W Shell

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 10W Shell

    • Very close colour
    • Very fair · Warm undertone

    $32

    SephoraView at Sephora
  4. Pixi On-the-Glow BASE Foundation Moisture Stick

    Cream

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Cream

    • Very close colour
    • Very fair · Warm undertone

    $22

    Ulta BeautyView at Ulta Beauty
  5. Juvia's Place I am Magic Powder Foundation

    Oslo - Very Light 4

    Juvia's Place I am Magic Powder Foundation, shade Oslo - Very Light 4

    • Very close colour
    • Very fair · Warm undertone

    $20

    Ulta BeautyView at Ulta Beauty
  6. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Oat 1W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Oat 1W

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 12S fair, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W. Every attribute compared, with its share of the score.

ComparedYour shade1WClosest match12S fairScore
Shade match55% of overall86
Colour79#fae5d4#eed5c1Close colourColour difference 3.8 (0 is identical)
Depth90Very fairVery fairSameDepth difference: 4.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 75/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12S fair.

Same or better

  • Same warm undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy 12S fair

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.