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Future Fluid Longwear Hydrating Concealer 20O dupes and alternatives Milk Makeup

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in serum form, without alcohol denat or silicones.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Sand

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
20OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Buildable coverage
The match
NYX Professional Makeup
Sand
Depth and undertone: Medium tan
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
74out of 100
Colour
70
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 20O (Medium tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Laura Geller Baked Balance-n-Glow Illuminating Foundation

    Sand

    Laura Geller Baked Balance-n-Glow Illuminating Foundation, shade Sand

    • Looks identical
    • Tan · Olive undertone

    $38

    Ulta BeautyView at Ulta Beauty
  2. Tarte Face Tape Full Coverage Foundation

    49G Tan-Deep Golden

    Tarte Face Tape Full Coverage Foundation, shade 49G Tan-Deep Golden

    • Very close colour
    • Tan · Olive undertone

    $42

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    345

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 345

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $40

    SephoraView at Sephora
  4. Juvia's Place I Am Magic Velvety Matte Foundation

    440 Savanna

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 440 Savanna

    • Very close colour
    • Tan · Olive · cool olive undertone

    $24

    Ulta BeautyView at Ulta Beauty
  5. KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Tan 074

    KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation, shade Tan 074

    • Very close colour
    • Medium tan · Olive · neutral olive undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Matte Longwear Foundation

    MACAO

    NARS Natural Matte Longwear Foundation, shade MACAO

    • Very close colour
    • Tan · Olive undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 20O. Every attribute compared, with its share of the score.

ComparedYour shade20OClosest matchSandScore
Shade match55% of overall74
Colour70#bf804a#ba8863Close colourColour difference 4.9 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.5
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70OliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand.

Same or better

  • $18 less
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs moderate
View full match

Where to buy Sand

Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.