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Future Fluid Longwear Hydrating Concealer 20O dupes and alternatives Milk Makeup

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 5 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without silicones, alcohol denat or talc.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 8.75

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
20OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Buildable coverage
The match
Armani Beauty
8.75
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
74out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
76
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
74out of 100
Colour
72
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 20O (Medium tan · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Laura Geller Baked Balance-n-Glow Illuminating Foundation

    Sand

    Laura Geller Baked Balance-n-Glow Illuminating Foundation, shade Sand

    • Looks identical
    • Tan · Olive undertone

    $38

    Ulta BeautyView at Ulta Beauty
  2. Tarte Face Tape Full Coverage Foundation

    49G Tan-Deep Golden

    Tarte Face Tape Full Coverage Foundation, shade 49G Tan-Deep Golden

    • Very close colour
    • Tan · Olive undertone

    $42

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    345

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 345

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $40

    SephoraView at Sephora
  4. Juvia's Place I Am Magic Velvety Matte Foundation

    440 Savanna

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 440 Savanna

    • Very close colour
    • Tan · Olive · cool olive undertone

    $24

    Ulta BeautyView at Ulta Beauty
  5. KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Tan 074

    KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation, shade Tan 074

    • Very close colour
    • Medium tan · Olive · neutral olive undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Matte Longwear Foundation

    MACAO

    NARS Natural Matte Longwear Foundation, shade MACAO

    • Very close colour
    • Tan · Olive undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8.75, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 20O. Every attribute compared, with its share of the score.

ComparedYour shade20OClosest match8.75Score
Shade match55% of overall74
Colour72#bf804a#c08862Close colourColour difference 4.7 (0 is identical)
Depth94Medium tanMedium tanSameDepth difference: 3.4
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8.75.

Same or better

  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs low
View full match

Where to buy 8.75

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.