4.7 (491)·Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than buildable coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than buildable coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with very warm, golden or olive undertones
Matches: Same neutral undertone· Claims a blurring effect· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
58
Wear & performance
61
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for deep skin with neutral to golden undertones
Matches: Same neutral undertone· Claims a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
81
Finish & visual result
58
Wear & performance
61
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for deep skin with neutral warm undertones
Matches: Similar undertone (warm vs neutral)· Claims a blurring effect· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Matches: Similar undertone (warm vs neutral)· Claims a blurring effect· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Matches: Similar undertone (warm vs neutral)· Claims a blurring effect· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 22NW (Deep · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC55, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW. Every attribute compared, with its share of the score.
ComparedYour shade22NWClosest shade matchNC55How they compareScore
Shade match55% of overall97
Colour60%96#92572f#8e542eLooks identicalColour difference 1.3 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.8
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedDry, normal, combination, oilySkin-type suitability not published for one product
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty Liquid Touch Brightening Concealer in 530N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW. Every attribute compared, with its share of the score.
ComparedYour shade22NWClosest overall alternative530NHow they compareScore
Shade match55% of overall90
Colour60%89#92572f#8d5838Very close colourColour difference 2.4 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedOily, dry, combination, normalSkin-type suitability not published for one product
Overall match 87/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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