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Future Fluid Longwear Hydrating Concealer 22NW dupes and alternatives Milk Makeup

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural finish.

  • 4 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Revlon ColorStay Skin Awaken Concealer Truffle

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
22NWChange shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Revlon
Truffle
Depth and undertone: Deep
Finish and coverage: Natural · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
86
Wear (Wear & performance)
61
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
82
Depth
89
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.99Ulta BeautyUlta Beauty
$15.01 less (50%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 22NW (Deep · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Juvia's Place I am Magic Natural Radiance Foundation

    340 Kampala

    Juvia's Place I am Magic Natural Radiance Foundation, shade 340 Kampala

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $14.40

    Ulta BeautyView at Ulta Beauty
  2. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP14

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NP14

    • Looks identical
    • Deep · Neutral undertone

    $52

    SephoraView at Sephora
  3. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Deep 31

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Deep 31

    • Looks identical
    • Deep · Neutral undertone

    $69

    SephoraView at Sephora
  4. KimChi Chic Beauty A Really Good Foundation

    131D

    KimChi Chic Beauty A Really Good Foundation, shade 131D

    • Looks identical
    • Deep · Warm undertone

    $29

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    5W1 Bronze

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 5W1 Bronze

    • Looks identical
    • Deep · Warm · golden undertone

    $33

    SephoraView at Sephora
  6. L'Oréal Paris Age Perfect Radiant Serum Foundation

    130 Sienna

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade 130 Sienna

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $14.97

    WalmartView at Walmart

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revlon ColorStay Skin Awaken Concealer in Truffle, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW. Every attribute compared, with its share of the score.

ComparedYour shade22NWClosest matchTruffleScore
Shade match55% of overall80
Colour82#92572f#855129Close colourColour difference 3.4 (0 is identical)
Depth89DeepDeepSameDepth difference: 4.7
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon ColorStay Skin Awaken Concealer in Truffle.

Same or better

  • $15.01 less
  • Same natural finish
  • Same buildable coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy Truffle

Best price
$14.99Ulta BeautyUlta Beauty
$15.01 less (50%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.