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Future Fluid Longwear Hydrating Concealer 22NW dupes and alternatives Milk Makeup

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a natural finish, in liquid form.

  • 4 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 6C1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
22NWChange shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Laura Mercier
6C1
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
69out of 100
Colour
72
Depth
95
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $4 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 22NW (Deep · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Juvia's Place I am Magic Natural Radiance Foundation

    340 Kampala

    Juvia's Place I am Magic Natural Radiance Foundation, shade 340 Kampala

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $14.40

    Ulta BeautyView at Ulta Beauty
  2. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP14

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NP14

    • Looks identical
    • Deep · Neutral undertone

    $52

    SephoraView at Sephora
  3. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Deep 31

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Deep 31

    • Looks identical
    • Deep · Neutral undertone

    $69

    SephoraView at Sephora
  4. KimChi Chic Beauty A Really Good Foundation

    131D

    KimChi Chic Beauty A Really Good Foundation, shade 131D

    • Looks identical
    • Deep · Warm undertone

    $29

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    5W1 Bronze

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 5W1 Bronze

    • Looks identical
    • Deep · Warm · golden undertone

    $33

    SephoraView at Sephora
  6. L'Oréal Paris Age Perfect Radiant Serum Foundation

    130 Sienna

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade 130 Sienna

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $14.97

    WalmartView at Walmart

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6C1, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW. Every attribute compared, with its share of the score.

ComparedYour shade22NWClosest shade match6C1Score
Shade match55% of overall69
Colour72#92572f#934e2fClose colourColour difference 4.6 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.8
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone45Neutral · neutral goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normal, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 75/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 6C1.

Same or better

  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly cooler undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs moderate
View full match

Where to buy 6C1

Best price
$34SephoraSephora
Costs $4 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.